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This being said, modern-day trademark practices are often used to make sure greatest capitalization off a brand, often hurting small businesses and inflicting unneeded difficulties for creators. Trademark was in the beginning designed to help agencies that were involved their customers might confuse them with an alternate business due to identical branding. As such, trademark legally claiming a word, phrase or image to be linked to your brand in bound contexts became common. Modern day trademark is usually abused by crying infringement where its not essential, equivalent to in cases where most consumers does not believe a product or corporation to be linked to or endorsed by case study answer trademark holder. A recent instance of this is Adidas suit in opposition t Skechers, Forever 21 and Marc Jacobs, by which case study solution sporting clothing giant claimed placing three stripes on their apparel items, all three businesses were in violation of Adidas trademark. All three cases were settled out of court under undisclosed terms.